Work In Colour - Work. Think. Live. In Colour
Wednesday 22nd September 2010 | 2 comments
People don't buy what you do or even how you do it, but they buy why you do it. That's the message from Simon Sinek, in his recent TED talk. He says: 'the goal is not to do business with people who want what you have - the goal is to do business with people who believe what you believe.' It's about gut feelings, not facts and figures.
Not sure about this, but it is certainly intriguing and I'd be really interested in hearing your views.
Watch this:
What do you think?
Tag: idea
I've seen this presentation a few times. Anyone interested in more small business talks this blog post is very good http://www.readwriteweb.com/start/2010/07/ten-inspiring-ted-talks-for-st.php.
Simon has a very good point and he illustrates this through Apple as a case study. It's about starting with why to inspire, fact and figures are definitely a part of it - but Simon seems to be making the point that they should come second, not first.
I would say in this sentence "It's about gut feelings, not facts and figures." That "it's" refers to being inspirational only of which facts and figures are not a part. However facts and figures are important in the overall decision. For example there are always constrains i.e. distance to the store, price of the product that can stop you, no matter how inspired you are from making a purchase. Starting with why in your sales pitches, starts with inspiration which should at least get people listening to the how and what.
Do business with people that believe in your "Why".
Some food for thought.
Thanks Peter, and I agree that facts and figures are also part of it...