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The Work In Colour blog is updated weekly, and suggestions for topics are welcome. In fact, all kinds of comments are welcome (except of course for the obvious nasties), so please post your thoughts or ideas here.
Wednesday 28th March 2012
I've been doing some work lately with a couple of corporate clients, on creative ways to use customer experience maps. Basically, a customer (or client) map tracks every stage of the interaction between a customer and you or your business. Whether you're an employee or a business owner, you can use a customer map from the perspective of your internal or external clients or customers, to see what it's like for them at each stage of the buying process.
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Tag: strategy
Tuesday 8th March 2011
I'm going through a challenging period. Some of this is because I have chosen to up the ante in my business by setting some really big hairy audacious goals for 2011. And some of it is just about those times in your life when crap seems to descend on you from several great heights all at once :)
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Tag: strategy
Tuesday 16th March 2010
I went to a great Network Central breakfast in Sydney a couple of weeks ago. The speaker was a guy called Peter Webb, speaking about decision-making. He quoted the well-known story of the Hedgehog and the Fox, about the importance of having a clear vision, a single big idea about your life.
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